Fictitious Name DBA
(Doing Business As)
A company is said to be “doing business as” when the name under which they operate, market and brand their business differs from its legal, registered name. Some states require DBA or fictitious business name filings to be made with the state, county, or city the business is located in for the protection of consumers conducting business with the entity. Sometimes referred as Trade Name, Fictitious Name or Assumed Name, the DBA designation allows your business to operate under a different name than the one it was originally formed.
Characteristics of a Doing Business As (DBA):
- Allows doing business legally using a particular name at minimal cost and without having to create an entirely new business entity.
- Provides certain level of “trade name” protection
- Suitable for sole proprietorship or partnership but used by Limited Liability Companies and Corporations to separate or market line of businesses.
- Doing Business As (DBA) doesn’t give legal protection, but might be legally required
- A DBA lets you conduct business under a different identity from your own personal name or your formal business entity name.
- Getting a DBA and federal tax ID number (EIN) allows you to open a business bank account under the name associated with the DBA.
- DBA does not provide trademark rights. Trademark infringement laws will still apply.
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